Lonnie Baker’s Marketing Creed

I’ve done my share to kill traditional forms of media such as newspapers, periodicals and books — which is ironic, considering I’ve been a professional writer for all of my adult life. Like many people, I no longer subscribe to the local papers and get most of my news online. No wonder the newspaper industry... Continue Reading →

Car Culture: Targeting Toddlers

I took my 20-month-old granddaughter to story time last week at the local library, where the theme of the day was “cars and trucks.” Librarian Joyce peeled off yards of black sticky tape with yellow dotted lines to make a pattern of roads in the room and then hauled out tiny street signs and vehicles... Continue Reading →

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