Lonnie Baker’s Marketing Creed

I’ve done my share to kill traditional forms of media such as newspapers, periodicals and books — which is ironic, considering I’ve been a professional writer for all of my adult life. Like many people, I no longer subscribe to the local papers and get most of my news online. No wonder the newspaper industry... Continue Reading →

Overcoming the Fear of Writing

I met with one of my business-writing clients at Starbucks this week. As we were finishing up, the real truth came out. Despite his impressive resume and credentials, he is intimidated by writing and doesn’t know how to overcome the fear as he seeks to launch his career in a new direction. I had a... Continue Reading →

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